New Balance "No Days Off"
Character design for 997S Bodega shoe.
Americas's Bodega store asked me to design a character based on the tagline of the new 997S trainers (No Bad Days) for there first collaboration with New balance. I based the character on a jogger who will run come rain or shine. If the weather isn't going to give you a break then don't give it one! The collaborated was a world-wide hit and sold out instantly, becoming a classic for trainer collectors. The design was used on the shoes and various other promotion to promote the release. And kick started a series of collaborations between the brands, so keep yours eyes peeled for more